All Hail the Nike Logo! Artistic Derivatives Using the Swoosh
The Nike swoosh is one of the most simplistic and easily recognizable logos in the world. It has become an integral part of the company’s identity and has helped Nike to evolve as a globally appreciated brand. The company could very well see how the brand successfully won people over and wisely decided to stick to it. Over the years, Nike has tried out different color patterns but has never parted with it’s swoosh logo.
Nike is an enormously popular U.S. based sportswear and equipment supplier. It is the world’s largest seller of athletic shoes and apparel. The company borrows its name from the Greek Goddess of victory, Nike. It was originally founded on 25th January, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight and became Nike, Inc. in 1978.
The original Nike logo was designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Carolyn did some freelance work for the Blue Ribbon Sports Company before coming up with the famous swoosh logo. The swoosh is said to represent the wings of the Victory Goddess, who is a source of inspiration for the Greek warriors.
Royal Dutch Shell Group, commonly known as Shell, is a multinational petroleum company. It was created in February 1907, when Royal Dutch Petroleum Company merged with Shell Transport and Trading Company, based in U.K. Shell is presently listed as the world’s eighth largest corporation and operates in over 140 countries.
